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How context alters value: Price information recruits the brain’s valuation and affective regulation system for shaping experienced taste pleasantness
Liane Schmidt, Vasilisa Skvortsova, Claus Kullen, Bernd Weber, Hilke Plassmann
doi: https://doi.org/10.1101/097915
Liane Schmidt
1Sorbonne-Universités-INSEAD Behavioural Lab
2INSERM, U960 Laboratoire de Neuroscience Cognitive, Economic Decision-Making Group, Ecole Normale Supérieure
Vasilisa Skvortsova
2INSERM, U960 Laboratoire de Neuroscience Cognitive, Economic Decision-Making Group, Ecole Normale Supérieure
Claus Kullen
3Center for Economics and Neuroscience, University of Bonn, Germany
Bernd Weber
3Center for Economics and Neuroscience, University of Bonn, Germany
4Department of Epileptology, University Hospital Bonn, Germany
Hilke Plassmann
2INSERM, U960 Laboratoire de Neuroscience Cognitive, Economic Decision-Making Group, Ecole Normale Supérieure
5INSEAD, Marketing Area, France
Article usage
Posted January 03, 2017.
How context alters value: Price information recruits the brain’s valuation and affective regulation system for shaping experienced taste pleasantness
Liane Schmidt, Vasilisa Skvortsova, Claus Kullen, Bernd Weber, Hilke Plassmann
bioRxiv 097915; doi: https://doi.org/10.1101/097915
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