Abstract
While some individuals can defy the lure of temptation, many others find appetizing food irresistible. Using event-related potentials, we showed that individuals who find food-related images more motivationally relevant than erotic ones (“sign-trackers”) are more susceptible to cue-induced eating and, in the presence of a palatable food option, eat twice as much as individuals with the opposite brain reactivity profile (“goal-trackers”). These findings contribute to the understanding of the neurobiological basis of vulnerability to cue-induced behaviors.
Footnotes
The authors declare no competing financial interests.
Data Availability: The data that support the findings of this study are available from the corresponding author upon reasonable request.
Copyright
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