What we talk about when we talk about color

Abstract

Names for colors vary widely across languages, but color categories are remarkably consistent [1–5]. Shared mechanisms of color perception help explain consistent partitions of visible light into discrete color vocabularies [6–10]. But the mappings from colors to words are not identical across languages, which may reflect communicative needs – how often speakers must refer to objects of different color [11]. Here we quantify the communicative needs of colors in 130 different languages, using a novel inference algorithm. Some regions of color space exhibit 30-fold greater demand for communication than other regions. The regions of greatest demand correlate with the colors of salient objects, including ripe fruits in primate diets. Using the mathematics of compression we predict and empirically test how languages map colors to words, accounting for communicative needs. We also document extensive cultural variation in communicative demands on different regions of color space, which is partly explained by differences in geographic location and local biogeography. This account reconciles opposing theories for universal patterns in color vocabularies, while opening new directions to study cross-cultural variation in the need to communicate different colors.