Abstract
Highly pathogenic avian influenza is endemic in domestic poultry populations in East and South Asia and is a major threat to human health, animal health, and the poultry production industry. The behavioral response of farmers to the disease and its epidemiological effects are still poorly understood. We considered a symmetric game in a region with widespread smallholder poultry production, where the players are broiler poultry farmers and between-farm disease transmission is both environmental (local) and mediated by the trade of infected birds. Three types of farmer behaviors were modelled: vaccination, depopulation, and cessation of poultry farming. We found that the transmission level of avian influenza through trade networks had strong qualitative effects on the system’s epidemiological-economic equilibria. In the case of low trade-based transmission, when the monetary cost of infection is sufficiently high, depopulation behavior persists and maintains a disease-free equilibrium. In the case of high trade-based transmission, depopulation behavior has perverse epidemiological effects - as it accelerates the spread of disease via poultry traders - but has a high enough payoff to farmers that it persists at the system’s game theoretic equilibrium. In this situation, state interventions should focus on making effective vaccination technologies available at a low price rather than penalizing infected farms. Our results emphasize the need in endemic countries to further investigate the commercial circuits through which birds from infected farms are traded.
Introduction
Behavioral epidemiology - the study of human behavioral responses to infectious disease circulation - has been receiving an increasing amount of research attention over the last two decades (1). The behavioral responses of humans to disease can generate unexpected externalities resulting in both positive and negative feedback in the infection process, justifying the application of game theory to questions in the decentralized control of infectious disease. Examples of theoretical advances in this field have focused on the adoption of voluntary vaccination programs (2), the effects of endogenous vs government-recommended social distancing strategies (3), and the willingness of states to disclose information on disease outbreaks (4). A recent empirical study, based on time series of reports of social contacts, confirmed that voluntary social distancing behavior affected the dynamics of H1N1 influenza epidemics in the US (5).
Although the effects of human behavior on the epidemiology of livestock disease are well-documented, empirical studies on the effects of disease on human behavior are rare (6, 7). In livestock disease epidemiology, it is reasonable to assume that producers primarily aim to maximize their protein production or revenue and minimize their farm expenses; this principle may be used to predict livestock owners’ behavioral response to disease risk. From a social planner’s perspective an additional optimization is centered on the choice of public intervention, balancing the social need for affordable poultry products, the welfare of actors in livestock value chains, and protecting public health. Therefore, any particular surveillance and control policy must be evaluated by comparing its associated gains in public health with its effect on producers’ income and consumers’ access to livestock products.
Highly pathogenic avian influenza (HPAI) is a zoonotic livestock disease motivating substantial state intervention. HPAI outbreaks have occurred regularly in eastern and southern Asia, Egypt, and West Africa since 2003 (8–10). HPAI has also been reported in Europe and North America (9). Some avian influenza virus strains of the H5, H7, and H9 subtypes have the ability to cause severe and fatal disease in humans. Therefore, poultry originating from farms contaminated with HPAI are potentially harmful to farmers, consumers, and other persons handling poultry. While human infections with these subtypes are rare, their case fatality rates are generally higher than 25% (11). In addition, the risk that such viruses acquire a phenotype of human-to-human transmission constitutes a major global health threat and justifies national-level interventions to reduce the exposure of humans to infected poultry (12). Since the emergence and global spread of the H5N1 subtype of HPAI in 2003, interventions have mainly focused on strengthening avian disease surveillance, preventive culling of domestic birds in outbreak areas, and restrictions on poultry trade; in addition, Vietnam and China implemented mandatory poultry vaccination programs (13, 14). A socio-economic field study conducted in Vietnam showed that farmers fear HPAI detection by the surveillance system not so much because of the risk of mandatory culling but because of its adverse effect on the sale price of poultry (15).
In a theoretical model investigating individual responses of poultry farmers to price fluctuations, the main finding for density-dependent transmission was that preventive culling of and compensation for poultry can have perverse effects as it may incentivize an increase in farm size (higher average poultry price incentivizes more production), while investments in surveillance, diagnostics, and targeted penalties were found to lower overall health risk (for both frequency- and density-dependent transmission) (16). These findings are in agreement with general economic models describing moral hazards and adverse selection issues associated with the indemnification of farms affected by diseases (17–19). According to another economic model applied to HPAI, compensation accompanying preventive culling policies should be indexed to the prevention effort invested by farmers (20). These studies focus on the individual responses of farmers and, as such, do not account for population-level externalities (e.g. between-farm infection risk or market price). According to a generic game theory model focusing on prevention practices, enforcing penalties on infected farms seems to be an appropriate way of incentivizing disease control in the private sector, while policies based on indemnification may discourage prevention efforts (19).
The present study aims at modeling the behavioral responses of a heterogeneous group of poultry farmers under different economic and epidemiological conditions. We introduce a symmetric population game for this purpose, with broiler poultry farmers as players, and we link this to a compartmental model of between-flock disease transmission.
Model
1. Description of the system
Our system consists of a population of broiler poultry farmers who purchase, grow, and sell flocks of domestic broiler poultry for the purpose of income. Farmers purchase day-old chicks and sell them as finished birds after a given growing period. Flocks of broiler poultry are kept in coops, and coops may be empty if the opportunity cost of poultry farming is too high. Poultry flocks occupying coops are initially disease-free and can be infected in the course of the growing period if the virus is introduced in the flock. The propagation of the disease in each coop is not modeled; flocks are simply assumed to be infected or uninfected. Coops lose their infected status at the time of depopulation, when infected poultry flocks are sold to traders and replaced by susceptible flocks. Poultry flocks are always sold but the revenue generated by a flock depends on both its growing period (which determines poultry weight) and its infection status (Supplementary Information 1A). In a disease-free environment, farmers apply a constant optimal growing period σØ−1, and σØ is the rate of poultry removal (sale) from farms (Supplementary Information 1A). Farmers can vaccinate their poultry flocks at an additional cost (Supplementary Information 1A), and vaccinated flocks are considered to be fully protected. Each coop is managed by a farmer with knowledge of the infection status of his poultry flocks, and this farmer decides (i) whether the coop is populated with poultry or not, (ii) whether the flock is vaccinated, and (iii) at what age the birds are sold. In a population of farmers, p̄ is the proportion of coops populated with poultry, with 1−p̄ coops left empty, and is the proportion of populated coops that are vaccinated.
2. Epidemiological model
Coops are divided into categories according to the average sale rate of infected poultry flocks . The dynamics of infection among unvaccinated coops in a given category B can be written:

Where YB represents the number of infected coops and XB the number of uninfected coops (see Supplementary Information 1B for more detail). The total number of populated coops that are at risk for infection is equal to:
The parameter βE is the density-dependent environmental transmission term and βT is the frequency-dependent trade-based transmission term describing farm-to-farm transmission through a network of poultry traders. Environmental transmission (βE) is proximity-based while trade-based transmission (βT) occurs through the trade of infected birds, susceptible coops being contaminated through contact with traders transporting infected poultry (Supplementary Information 1B). These two mechanisms are the ones commonly considered as maintaining the circulation of HPAI in countries where the disease is endemic (21). In equation (1), note the parameter in the second summation corresponding to trade-based transmission; an increased sell rate increases the trade-based force of infection (FOI), as poultry are being moved into the trader network more quickly (Supplementary Information 1B).
The basic reproduction number, when p̄ = 1, and all farmers apply the same depopulation rate σØ is
3. Economic model
At the individual coop level, a profit optimization takes place. It is assumed that the owner of coop i maximizes income generated by the poultry flock in coop i. This income is denoted Ui

With vi ∈ [0, 1] the probability that coop i is vaccinated, σH >0 the sell rate of healthy (either susceptible or vaccinated) flocks, and σIi > 0 the sell rate of infected flocks. The parameters on the right-hand side include λ the farm-level force of infection, the parameter c ≥ 0 as the unit sale price of poultry meat extracted from healthy birds, and γ the unit replacement cost of flocks (i.e. the purchase of day-old chicks). Without loss of generality, we assume c = 1 and γ is a fraction of c. The parameter θ ∈ [0, 1] is the probability that an infected flock is detected as infected at the time of sale, and ω ∈ [0, 1] is the proportion decrease in sale price for an infected bird. The product θω is hereafter referred to as the penalty. We have cv ∈ [0, 1] as the vaccination cost, defined as a fraction of c. f is a function relating the sell rate to the carcass weight of slaughtered poultry (Supplementary Information 1A). In the remainder of the manuscript, λ is considered to be the FOI scaled to σØ−1 in other words, λ−1 represents the number of poultry cohorts cycles that take place before a flock is infected. If λ−1 < 1, the rate and individual-flock probability of infection are very high. Income flow Ui and all other costs are expressed per growing period σØ−1.
A farmer sets his own vaccination status and sell rates (σH and σI). At the population level, stable strategy sets are considered to be game-theoretical stable equilibria if they fulfill the criteria of evolutionary stability (22). Meanwhile the marginal opportunity cost function of poultry farming is considered linear (Supplementary Information 1C) and the fraction of coops that are populated is assumed to be:

Where is the average utility across all coops as defined by equation (2) and ε a constant coefficient. The individual coop parameter pi ≥ 0 is the probability that coop i is populated with poultry, and the linear coefficient ε >0 describes the sensitivity of poultry production to changes in income flow.
Results
1. Optimal poultry depopulation rates and epidemiological properties of the system
The optimal value of σH, by maximizing individual utility in equation (2), can be shown to be independent of λ and equal to σØ. Meanwhile σI (the sell rate of infected poultry flocks) can be shown to beapproximately optimized at the boundary values of or
depending on the FOI and penalty (details in in Supplementary Information 2). Thus, infected poultry flocks will either be sold when fully grown so that their total revenue can be maximized (this occurs under conditions of a high FOI or low penalty), or they will be sold immediately upon noticing an infection in order to repopulate the coop with a healthy flock (this occurs under conditions of a low FOI or a high penalty). Because of this dichotomous behavior in the sell rate, we allow for two behaviors D and Ø, where D corresponds to immediate depopulation upon infection and Ø represents the “ null behavior” of waiting until poultry are fully grown before selling the flocks irrespective of infection status (Figure 1). Given that a coop is populated and not vaccinated, the individual probability that farmer i opts for behavior D is di.
If we assume that the growth period σD−1 in a depopulator strategy is very close to zero we can define UV UD and UØ as the individual payoffs of vaccination, depopulation, and the “null” behavior (see equations in Figure 1). Then, the utility function in equation (2) simplifies to:
In reality, the sale of infected flocks cannot be simultaneous with infection since it takes some time for farmers to arrange the sale with a trader. However, assuming returns values of disease prevalence, UØand UD which are close to the one obtained with
or
, while ensuring mathematical tractability (Supplementary Information 3). The ratios
and
mean that it takes an average of two days or five days, respectively, to sell an infected flock for a standard growing period of 100 days (a common growing period for local and mixed local-exotic breeds of chickens commonly farmed in Southeast Asia) (23).
In general, depopulation and vaccination are incentivized when the penalty is high, as the penalty decreases the payoff for the null behavior Ø. A high FOI tends to favor vaccination (V), while low FOI favors depopulation (D). From the farmer’s perspective, it is worth the cost to abandon the present revenue from an infected flock and depopulate immediately, if the subsequent flock (initiated immediately after depopulation) is at sufficiently low risk of being infected (Supplementary Information 2).
Infected coops in category D are not likely to contaminate other coops through environmental transmission because their infectious period is very short. However, since they depopulate almost immediately upon infection, they relay all of their incoming infections into the trader network, and therefore sell a higher absolute number of infected flocks than coops of category Ø. As a result, as increases, susceptible coops are less likely to be contaminated through environmental transmission from neighboring farms and are more likely to be contaminated through contacts with poultry traders carrying the virus. The dependence of disease prevalence on
depends on the value of the trade-transmission coefficient βT (Figure 2). If βT is low enough (βT < 1), an increase in
decreases the FOI, eventually resulting in disease eradication; if βT is high (βT > 1), an increase in
increases the infection risk for both categories of behaviors.
In the two panels , p̄ = 1, and
shown on the horizontal axis, with all other variables held constant. The solid lines show the equilibrium prevalence when depopulation is instantaneous, while the dashed and dotted lines show the equilibrium prevalence when depopulated flocks spend 2% (dashed) or 5% (dotted) of their growing period on the farm before depopulation.
2. Stability of farmers’ strategies and consequences for disease control
There is a substantial qualitative difference between poultry producer communities where poultry trade alone cannot sustain viral circulation (βT < 1) (Figure 3) and those where it can (βT > 1) (Figure 4). When trade-maintained endemicity is absent (βT < 1), the incentive created by a penalty on infected poultry allows the depopulation strategy to establish (leading to a stable disease-free equilibrium (DFE)) when either the penalty is sufficiently high or R0 is sufficiently low. In the presence of trade-maintained endemicity (βT > 1), the depopulation behavior will persist with a low R0 and intermediate penalty, or fix
with a high enough penalty, but neither of these scenarios are associated with a stable DFE, as a higher
increases the FOI.
(A)predicted stable equilibrium strategies in response to given sets of parameters (environmental transmission, penalty). (B) and (C): evolution of the force of infection (λ) in response to varying penalty, with σØ/σD = 0 and σØ/σD = 0.05 (computed numerically) for R0 = 2 (panel B) and R0 = 5 (panel C). Parameter values are: βT = 0.5, γ = 0.15,cv = 0.25 and ε = 0.85. When R0 is low, increasing the penalty makes the system transit through, successively, an endemic state with pure “null” behavior strategy (Ø), a bistable state of pure Ø or disease-free (with a high proportion of depopulators), and a unique disease-free state. When R0 is sufficiently high, intermediate values of the penalty result in a mixed strategy of the null behavior and vaccination (V, Ø).
In the absence of trade-maintained endemicity, depopulation behavior in the population is self-reinforcing: as increases, the FOI drops, and the payoff to the depopulation strategy increases as it becomes less likely that a farmer’s subsequent flock will experience infection. This explains the bistability and hysteresis observed in the system with respect to changes in the penalty (Figure 3). A high penalty is necessary to eradicate the disease when avian influenza is endemic, but the DFE is maintained when the penalty is subsequently reduced.
In the presence of trade-maintained endemicity, increased adoption of the depopulation behavior is self-defeating: as increases, the FOI increases as traders become more likely to contract the infection, and the depopulation strategy’s payoff decreases as the restocking of a coop with a new flock is more likely to lead to reinfection. In this case the mixed strategies (D, Ø) and (D,V) can both be evolutionarily stable, depending on R0 and the size of the penalty (Figure 4). In the mixed (D, V) strategy, depopulators can be seen as free riders generating perverse epidemiological effects: their depopulation behavior increases in payoff as the number of vaccinators increases, but adopting depopulation behavior (over the null behavior Ø) increases overall disease transmission via the poultry trading network. For the mixed strategy (D, Ø), an increased number of depopulators leads to increased FOI, which decreases the payoff of the depopulation strategy (Figure 4). In other words, the first depopulator in a ‘pure Ø’ strategy perceives a benefit as the FOI is low, but the marginal payoff decreases as the depopulation behavior is adopted more widely, because more depopulators leads to an increased FOI.
(A) predicted stable equilibrium strategies in response to given sets of parameters (environmental transmission, penalty). (B) and (C): evolution of the force of infection (λ) in response to varying penalty, with σØ/σD = 0 and σØ/σD = 0.05 (computed numerically) for R0 = 2 (panel B) and R0 = 5 (panel C). Parameter values are: βT = 0.5, γ = 0.15,cv = 0.25 and ε = 0.85. Increasing the penalty on infected flocks makes the system transit from an endemic stable equilibrium where farmers implement the null behavior as a pure strategy to another endemic stable equilibrium where farmers implement either a (D, Ø)-strategy for low R0, or a (V, Ø)-strategy for high R0. If the penalty crosses the threshold cV + γ, farmers will settle into a (D, V) mixed strategy and the disease will remain endemic.
Vaccination alone cannot maintain a disease-free state since the payoff of vaccination declines as the FOI drops, as demonstrated previously (2, 24). However, the decrease of FOI due to the vaccination of a fraction of the coops incentivizes the rapid depopulation of unvaccinated infected coops, provided the penalty is sufficiently high (θω > cv + γ). In the absence of trade-maintained endemicity, this synergistic effect between vaccination and fast depopulation can maintain the disease-free state, even for very high values of R0, as the presence of this fast depopulating behavior among the non-vaccinees breaks the transmission chain (Figure 3). In the case of trade-maintained endemicity, the same synergistic effect maintains an endemic equilibrium - at the game-theoretic evolutionary stable strategy where vaccinators and depopulators co-exist - at which the FOI (equal to ) is independent of the individual transmission coefficients and the price penalty (Figure 4).
Generally, the penalty only affects the revenue of farmers with the null behavior Ø (Figure 1). Thus, as long as (i.e. all or part of the farmers implement Ø), increasing the penalty disincentives the population of coops with poultry (i.e. decreases p̄) and, in turn, decreases the FOI, since the disease transmission is partly density-dependent. However, when all farmers are either vaccinators or depopulators, their revenue is not affected by penalty and the system is irresponsive to changes in penalty (Figure 4).
Discussion
In a multi-player game where a community of farmers seek to maximize their income, we found that the presence of inter-farm poultry trading networks has the largest qualitative effect on the system’s behavior. With low levels of trade-based disease transmission, it is possible to incentivize either depopulation alone or a combination of depopulation and vaccination such that the disease is pushed to an eradication state. With high levels of trade-based disease transmission, adoption of depopulation behavior increases the FOI on poultry traders, and the disease cannot be eradicated. Vaccination does reduce transmission in this scenario, but the lower overall FOI caused by increased vaccination leads to depopulators free-riding on this lower FOI, resulting in an increase of the FOI on traders specifically. As a result, the depopulation behavior cannot be avoided because it is more attractive than vaccination when the FOI is low enough (but not zero). When trade-based transmission alone can sustain endemicity, the disease cannot be eradicated because depopulation persists.
The relevance of the game-theoretical stability to epidemiological-economic systems relies on the assumption of perfect mobility of players: it is assumed that in the long run, actors initially implementing a suboptimal strategy either switch to the optimal one (through adaptation or imitation) or quit the market (i.e. leave their coops unpopulated). This assumption might hold in the context of poultry farming in the developing countries of Southeast Asia, as they are characterized by limited institutional regulation and few barriers to entrance and exit of the sector (25–27). Note that, as the system is subject to the economic and ecological changes affecting HPAI dynamics (fluctuation in market prices and climatic variables) (28), stable equilibriums remain theoretical and should be interpreted as states towards which the system tends to converge.
These results highlight the importance of trade-based disease transmission and modulation of the timing of sale -two real features of smallholder livestock systems – on the epidemiological-economic equilibria of avian influenza circulating in a network of profit-maximizing farmers. Results of a sociological survey in Vietnam suggest that fast depopulation is one of the behavioral responses of farmers to HPAI, as respondents reported an increase in poultry sales during epidemic periods (15). The economic context of poultry farming in some endemic countries is favorable to depopulation in response to disease infection: chick and finished poultry are traded with limited equipment (motorcycle for transportation, storage of poultry at home or in enclosures of live bird markets) (29–31) which limits transaction costs associated with the sale and replacement of flocks. Moreover, the limited sanitary controls and flexibility of the trade networks allow the sale of sick and/or young birds and their use for human consumers or by other livestock farms (python, crocodile, fish) (6, 15, 32–35). The depopulation behavior can explain why avian influenza viruses of the H5 subtype are more likely isolated from poultry sampled in live bird markets (34, 36, 37) than in poultry farms (38–40). A case-control study demonstrated that contacts with broiler poultry traders increase the risk of poultry farm infection with H5N1 HPAI in Vietnam (41) while a time series analysis showed the contribution of time variation of trade activity to the seasonality of HPAI H5N1 (28). Spatial analyses conducted in Indonesia and China also showed that proximity to trade networks is a risk factor of H5N1 HPAI reporting (42, 43). Among factors contributing to infection from trade-based transmission are the high frequency of trader visits to poultry farms and the lack of cleaning and disinfection of traders’ vehicles and equipment. Viral amplification in the trade networks may also occur when poultry from different farms are mixed together at the trader’s house or in live bird markets (44), an effect not accounted for in the present study. To the best of our knowledge, variation in the timing of sale of infected livestock has not been addressed from a theoretical epidemiological or economic perspective. A previous theoretical model of smallholder poultry farm management in response to avian influenza included sell rate as one of the parameters optimized by farmers but without allowing a differential policy for susceptible and infected poultry, which differs significantly from the present study (16).
Thus the study shows the need to elucidate the respective contribution of trade-based and environmental transmission in the circulation of HPAI to design disease control policies. In the absence of trade-maintained endemicity, the hysteretic property of the system implies that there is an opportunity for social planners (i.e. the state, a livestock farming organization, or an integrating private actor) to significantly improve disease control and, in turn, poultry farmers’ welfare. Indeed, temporary costly measures to decrease the FOI (through subsidized mandatory vaccination or poultry mass culling) or to increase the penalty (through sanitary inspections and disease surveillance) may incentivize fast depopulation of infected coops and establish a DFE which is sustained on the long term, provided a small penalty is maintained. Note, however, that mass culling policies applied in outbreak areas, when they are accompanied with financial indemnities, can have the perverse effect of increasing the value of infected flocks and, in turn, disincentivizing depopulation of infected farms and increasing the number of coops with poultry (16).
Eradication is not possible when endemicity is maintained through trade. In this case, increasing the penalty, in the absence of affordable vaccine technology, risks simultaneously increasing the FOI and lowering farmer income, leading to lower poultry production and consumption. Here, two options seem reasonable. One is enhancing disease control and/or biosecurity practices in the network of traders. A second is providing farmers with an affordable vaccine technology in order to maintain immunity in poultry populations and decrease the overall FOI. Policymakers may encourage the creation of trustworthy and sustainable certification schemes ensuring that vaccinated birds are sold at higher prices on the open market (45).
It was assumed here that farmers aim at maximizing an income flow function in coops populated with poultry. A recent field study suggested that poultry farmers’ decision making may be affected by altruistic considerations, risk aversion, time preference, and the influence of other actors in the poultry value chain (15). Farmers are concerned with the welfare of neighboring poultry farmers with whom they have social/family connections. For this reason, they may be more inclined to depopulation than our model predicts, as depopulation would be perceived as reducing local disease transmission. On the other hand, risk aversion may favor vaccination over depopulation. It was shown in Vietnam that poultry farmers cooperate mostly with local feed and chick suppliers to manage poultry diseases, partly because these actors sell feed on credit to farmers, giving them economic influence over their customers (46). Those chick suppliers might perceive the depopulation behavior as advantageous for them as it increases the demand for chicks and limits the local spread of the disease, therefore preserving poultry production in their sale area.
The control of avian influenza – on smallholder farms, in markets, and in trading networks – will remain on the global health agenda as long as certain avian influenza subtypes continue exhibiting high mortality in humans. Identifying the origin of these infections and outbreaks is a critical component of their control. Understanding the relationship between the microeconomics of poultry production and microepidemiology of avian influenza transmission will allow us to develop better tools for the control avian influenza outbreaks in smallholder poultry contexts.
Funding
The authors received funding form the Pennsylvania State University.
Acknowledgement
The authors are grateful to Dr Timothy Reluga, from the Department of Mathematics of the Pennsylvania State University, for his useful feedback on the present work.