PT  - JOURNAL ARTICLE
AU  - Hause Lin
AU  - Oshin Vartanian
TI  - A Neuroeconomic Framework for Creative Cognition
AID  - 10.1101/184754
DP  - 2018 Jan 01
TA  - bioRxiv
PG  - 184754
4099  - http://biorxiv.org/content/early/2018/06/07/184754.1.short
4100  - http://biorxiv.org/content/early/2018/06/07/184754.1.full
AB  - Neuroeconomics is the study of the neurobiological bases of subjective preferences and choices. We present a novel framework that synthesizes findings from the literatures on neuroeconomics and creativity to provide a neurobiological description of creative cognition. It proposes that value-based decision-making processes and activity in the locus coeruleus-norepinephrine (LC-NE) neuromodulatory system underlie creative cognition, as well as the large-scale brain network dynamics shown to be associated with creativity. This framework allows us to re-conceptualize creative cognition as driven by value-based decision making, in the process providing several falsifiable hypotheses that can further our understanding of creativity, decision making, and brain network dynamics.