Abstract
Contrary to implications of previous paired-associate learning studies and Walker’s theory, high arousal words showed superior immediate as well as delayed retention. GSRs were reliably greater for the high than the low arousal words. High arousal words also evoked reliably greater cephalic vasoconstriction, defensive reflexes, than low arousal words.
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This study was made possible by funds granted by the Carnegie Corporation of New York and PHS Research Grant MH 04684 from the Institute of Mental Health. The statements made and views expressed are solely the responsibility of the authors. Computing assistance was obtained from the Health Sciences Computing Facility, UCLA, sponsored by NIH Grant FR-3.
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Maltzman, I., Kantor, W. & Langdon, B. Immediate and delayed retention, arousal, and the orienting and defensive reflexes. Psychon Sci 6, 445–446 (1966). https://doi.org/10.3758/BF03328083
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DOI: https://doi.org/10.3758/BF03328083