Extant results motivate 3 hypotheses on the role of attention in perceptual implicit memory. The first proposes that only intramodal manipulations of attention reduce perceptual priming. The second attributes reduced priming to the effects of distractor selection operating in a central bottleneck process. The third proposes that manipulations of attention only affect priming via disrupted stimulus identification. In Experiment 1, a standard cross-modal manipulation did not disrupt priming in perceptual identification. However, when study words and distractors were presented synchronously, cross-modal and intramodal distraction reduced priming. Increasing response frequency in the distractor task produced effects of attention regardless of target-distractor synchrony. These effects generalized to a different category of distractors arguing against domain-specific interference. The results support the distractor-selection hypothesis.