This review summarizes advantages, recent progress and challenges related to the quickly
evolving research field of colloidal quantum dot integrated LEDs based on color conversion. …

The recent marketing literature reflects a growing interest in structural models, stemming
from (1) the desire to test a variety of behavioral theories with market data, and (2) recent …

Colloidal nanocrystals of semiconductor quantum dots (QDs) are gaining prominence among
the optoelectronic materials in the photonics industry. Among their many applications, their …

Thıs article develops an ınformation economics perspective on the value (or equity) ascribed
to brands by consumers Unlike research based on cognitive psychology, the proposed …

We examine the role of brand credibility (trustworthiness and expertise) on brand choice and
consideration across multiple product categories that vary in regard to potential uncertainty …

This article tests how well the information economics view of brand equity explains consumer
brand choice in countries that represent different cultural dimensions. In this empirical …

We construct two models of the behavior of consumers in an environment where there is
uncertainty about brand attributes. In our models, both usage experience and advertising …

The domestic Bactrian camels were treated as one of the principal means of locomotion
between the eastern and western cultures in history. However, whether they originated from …

Brands can affect various stages of consumer choice processes, and hence, various components
of consumer utility functions. Previous conceptual and empirical work focused on the …

In this article, the author studies the processes by which consumers’ quality perceptions of a
brand in a product category are affected by their experience with the same brand in a …