In four experiments, this research sheds light on aesthetic experiences by rigorously
investigating behavioral, neural, and psychological properties of package design. We find that …

Whether social comparison affects individual well-being is of central importance for understanding
behavior in any social environment. Traditional economic theories focus on the role of …

This article discusses the role of commonly used neurophysiological tools such as
psychophysiological tools (eg, EKG, eye tracking) and neuroimaging tools (eg, fMRI, EEG) in …

Recent developments in the field of artificial intelligence and data analytics are facilitating
the automation of some consumer chores (eg, in smart homes and in self-driving cars) and …

An fMRI study was conducted with unfamiliar and familiar (strong and weak) brands to assess
linguistic encoding and retrieval processes, and the use of declarative and experiential …

The following article describes a study of the neural correlates of compulsive buying. Twenty-six
non-compulsive (“normal”) and 23 compulsive buyers were measured using functional …

In this paper we study the role of absolute versus relative income using functional magnetic
resonance imaging (fMRI). While being scanned in two adjacent MRI scanners, pairs of …

We analyzed intracranial electroencephalographic (EEG) recordings from the medial temporal
lobes of 12 epilepsy patients during a continuous word recognition paradigm, contrasting …

Progressive functional decline in the epilepsies is largely unexplained. We formed the
ENIGMA-Epilepsy consortium to understand factors that influence brain measures in epilepsy, …

We found that personality characteristics are linked to dissociable connectivity streams in
the human brain. Whereas fiber tracts between a subcortical network, including the …