The evolution of scholarly thought on the sources of firm-specific advantage has had a
relatively long history. A contemporary view of how competitive advantage is sustained in …

Data equivalence refers to the extent to which the elements of a research design have the
same meaning, and can be applied in the same way, in different cultural contexts. Failure to …

Mapping neural circuits across defined synapses is essential for understanding brain function.
Here we describe trans-Tango, a technique for anterograde transsynaptic circuit tracing …

The concept of market orientation comprises four components: customer and competitor
orientations, each with a proactive and responsive dimension. Studies have considered both …

Movies are experiential products that include a myriad of cultural cues, and their box office
performance varies across countries with different cultural backgrounds. The profusion of …

The globalization of brands is an evolutionary process that is determined by environmental
and firm-level factors, including a brand's position in the firm's global brand architecture. A …

Companies expend vast resources to create product and brand portfolios in the global
marketplace. Yet knowledge of the market-based performance implications of various positions in …

… M. Berk Talay is an assistant professor of marketing at the Manning School of Business at
the … Talay studies strategic marketing problems related with product competition among firms …

The COVID-19 pandemic has severely disrupted worldwide supplies of viral transport media
(VTM) due to widespread demand for severe acute respiratory syndrome coronavirus 2 (…

A powerful feature of adaptive memory is its inherent flexibility. Alcohol and other addictive
substances can remold neural circuits important for memory to reduce this flexibility. However…