Wnt signalling, a key pathway involved in various aspects of embryonic development, also
underlies many human diseases, in particular, cancer. Research focused on signal …

… P(H)/p(fl) refers to the prior odds that the target product is a high- (as opposed to low) quality
product; P(A/ H)/ P… high- (as opposed to low) quality product; and P(H/A)/p(fl/A) refers to the …

… that “the effect of category accessibility on the encoding of behavioral information is much
more pronounced when the implications of this behavior are relatively ambiguous” (p. 1670). …

Two experiments investigated the judgmental and behavioral consequences of priming a
social category. In the 1st experiment, using 160 female undergraduates, assimilation and …

… Wyer, and Mark P. Zanna for their helpful comments on an earlier version of this manuscript.
… the negative priming conditions (p = .035). Subjects were more likely to view Ted as hav- …

… exemplars of extreme categories, t(64) = 5.50, p < 0.01. (All other simple effects tests listed
in Table 1 are significant beyond p < 0.05.) However, women showed means in the direction …

… the brand following priming with the category (p < .01). For weaker … p < .001). However, for
strongly dominant brands extended to close categories this correlation was not significant (p > …

… support H2; the impact of aesthetics on quality judgments was qualified by brand strength,
such that aesthetics had a greater impact on weaker than stronger branded products (p < .05). …

This Handbook contains a unique collection of chapters written by the world's leading researchers
in the dynamic field of consumer psychology. Although these researchers are housed …

… P{EPgy2}CG5625 EY14200 is the P-element insertion that was imprecisely excised to
generate the Dvps35 E42 allele. White areas represent 5′ or 3′ untranslated regions (UTR) …