[HTML][HTML] Machine learning in materials informatics: recent applications and prospects
Propelled partly by the Materials Genome Initiative, and partly by the algorithmic developments
and the resounding successes of data-driven efforts in other domains, informatics …
and the resounding successes of data-driven efforts in other domains, informatics …
Skin diseases associated with Malassezia species
AK Gupta, R Batra, R Bluhm, T Boekhout… - Journal of the American …, 2004 - Elsevier
The yeasts of the genus Malassezia have been associated with a number of diseases
affecting the human skin, such as pityriasis versicolor, Malassezia (Pityrosporum) folliculitis, …
affecting the human skin, such as pityriasis versicolor, Malassezia (Pityrosporum) folliculitis, …
Emerging materials intelligence ecosystems propelled by machine learning
The age of cognitive computing and artificial intelligence (AI) is just dawning. Inspired by its
successes and promises, several AI ecosystems are blossoming, many of them within the …
successes and promises, several AI ecosystems are blossoming, many of them within the …
Brand love
… For brevity, we call this loyalty/WOM/resistance (L/WOM/R). (We also measured willingness
… (high quality and L/WOM/R) but none at levels high enough to threaten discriminant validity. …
… (high quality and L/WOM/R) but none at levels high enough to threaten discriminant validity. …
[HTML][HTML] Longitudinal observation and decline of neutralizing antibody responses in the three months following SARS-CoV-2 infection in humans
…, G Nebbia, R Batra, R Martinez-Nunez… - Nature …, 2020 - nature.com
Antibody responses to SARS-CoV-2 can be detected in most infected individuals 10–15 d
after the onset of COVID-19 symptoms. However, due to the recent emergence of SARS-CoV-…
after the onset of COVID-19 symptoms. However, due to the recent emergence of SARS-CoV-…
[HTML][HTML] Hospital admission and emergency care attendance risk for SARS-CoV-2 delta (B. 1.617. 2) compared with alpha (B. 1.1. 7) variants of concern: a cohort …
…, T Charalampous, G Nebbia, R Batra… - The Lancet Infectious …, 2022 - thelancet.com
Background The SARS-CoV-2 delta (B.1.617.2) variant was first detected in England in March,
2021. It has since rapidly become the predominant lineage, owing to high transmissibility. …
2021. It has since rapidly become the predominant lineage, owing to high transmissibility. …
Measuring the hedonic and utilitarian sources of consumer attitudes
R Batra, OT Ahtola - Marketing letters, 1991 - Springer
It has been suggested theoretically that consumer attitudes have distinct hedonic and
utilitarian components, and that product categories differ in the extent to which their overall …
utilitarian components, and that product categories differ in the extent to which their overall …
Assessing the role of emotions as mediators of consumer responses to advertising
MB Holbrook, R Batra - Journal of consumer research, 1987 - academic.oup.com
… Toward that end, we pursued a process of scale development described in greater detail by
Holbrook and Batra (1987). This work compiled a list of different types of emotions identified …
Holbrook and Batra (1987). This work compiled a list of different types of emotions identified …
Affective responses mediating acceptance of advertising
R Batra, ML Ray - Journal of consumer research, 1986 - academic.oup.com
… Readers desiring details of the developmental work should see Batra 1984. (An overview
of the coding scheme appears in Exhibit 2.) Note that of the 13 affective response categories …
of the coding scheme appears in Exhibit 2.) Note that of the 13 affective response categories …
Effects of brand local and nonlocal origin on consumer attitudes in developing countries
This study tested whether, among consumers in developing countries, brands perceived as
hav ing a nonlocal country of origin, especially from the West, are attitudinally preferred to …
hav ing a nonlocal country of origin, especially from the West, are attitudinally preferred to …