Les entreprises de plus en plus nombreuses adhèrent à l'idée que les situations de «Business
to Business» demandent une approche particulière du marketing. On se rend …

L'étude et la modélisation du comportement d'achat du client industriel constituent le fondement
majeur sur lequel a pu se développer la théorie en marketing industriel à partir de la fin …

… (1) R = N a N s where R represents the connection success rate and the number of IP
destinations that responded to the host. The overall number of connection attempts tends to be …

vente de systèmes, de biens d'équipement, de solutions, montage d'affaires, marketing de
projets, ces pratiques sortent désormais du champ restreint des industries lourdes pour …

In the last ten years industrial companies have gone from offering products to offering
products/services and then to offering solutions. At the same time, the theory of marketing has also …

This book is the first English language book that focuses specifically on this important, emerging
subject. Project marketing relates to the various marketing activities that take place prior …

… -package EMD [106], while for the WT we relied on the wavelets R-package [107]. Analogously
to the MAS method, we implemented functions for optimizing the parameters of EMD (…

From a conceptual point of view, project marketing and project management have existed for
years as separate disciplines, each having developed independently from the other. In the …

This introduction to the special issue on ‘Project Marketing and the Marketing of Solutions’
starts by highlighting the major contributions made in the field of project marketing during the …

The purpose of this article is to shift gear from the purely economic to the socioeconomic level
in project marketing and consequently to demonstrate that project marketing consists, to a …