… The term “diffuse” refers to the fact that due to the high μ s ′ in tissue the propagation of
photons through tissue can be modeled as a diffusion process. Unfortunately, the term “diffuse” …

This article provides observations on the state of the art in marketing research during 1987–1997.
As such, it updates the earlier state-of-the-art review by Malhotra (1988), which won …

… as a user’s tendency to back away from social media participation when s/he becomes …
For example, changes to Facebook’s layout have moved users into a new era of sharing. While …

This article reviews the application of near infrared (NIR) spectroscopy in preterm and
newborn infants and its clinical value. After an overview of the commercially available …

Transformational appeals hold enormous promise for retailers. These appeals go beyond
providing concrete, factual data to making the consumer's actual experience more enjoyable. …

Purpose The purpose of this paper is to explore the phenomenon of social media addiction
among student Millennials. The authors use the consumption continuum as a theoretical …

… We aimed at μ′ s of 5.5 (cm −1 ) and obtained an average μ′ s of 6.8 cm −1 (692nm)
and 5.4 cm −1 (834nm) (measured by OxiplexTS). Since c tHb is highly variable between …

This research examines what drives the amount (number of people told about experience)
and extremity (negative versus positive) of WOM by a consumer. Utilizing longitudinal data …

… The μ′ s depends on the number and size of sub-micrometer lipid … μ′ s to be caused by
confluence of these droplets into larger droplets. The StO 2 errors due to the variation in μ′ s …

… as a squared sum of differences for several criteria m: OxyPrem SO 2 - INVOS values,
tHb - actual haemoglobin content and deviation from linear wavelength dependence of µ s ’. …